







When everyone started talking about a new era of super-athletes being juiced, we naively took the literal meaning of what they were saying and designed our latest collection to release pineapple juice into the wearer’s veins. Having already set our goal to enhance performance and slow the aging process, we just had to find a doctor willing to confirm that our medical breakthrough would achieve our goals. Sure enough, with a little extra funding for their own projects, we had a band of doctors on board, all unanimously supporting our pineapple juice theory. Time to get juiced for a better tomorrow!
This print has been produced via the latest direct digital printing technology, which means it is better for the environment as there is minimal wastage and water consumption in the printing process.